Digital Marketing Analytics Free Online Course 2025

Exciting news! The Digital Marketing Analytics Free Course 2025 by the University System of Maryland on edX is open to learners worldwide. This beginner-friendly course covers key skills like SEO, paid ads, web analytics, A/B testing, and the use of AI and big data to optimize marketing efforts.

Flexible and self-paced, you can complete it in four weeks with just 3-5 hours per week—no prior experience needed. Learn how to analyze customer data, measure campaign performance, and make smarter marketing decisions. Perfect for digital marketers, brand managers, or anyone wanting to upskill, this course offers expert instruction and practical tools to boost your career. Don’t miss out—enroll for free today!

Course Areas:

• SEO and SEM-KPIs and keyword strategies
• Web Analytics-A/B Testing
• Recommendation Systems
• Machine Learning /AI applications/Big Data
• Text and Image Analysis
• Attribution/MMM

Eligibility Criteria for Digital Marketing Analytics Free Course

• The online course is available to applicants from around the world.
• There are no prerequisites to enroll for the Free Course.
• Similarly, learners should spend three to five hours per week to complete the course.
• It is an introductory-level course and does not require any previous experience.
• Moreover, candidates can enroll for free through the audit course option. However, those who want to get a certificate will have to pay an additional fee.
• There are no prior background requirements for this free marketing analytics course.

Check: Free Online Internships with Certificates 2025 | Virtual Internship

Benefits

• The course is a fantastic opportunity for digital marketing enthusiasts and professionals.
• Learners will study how modern technologies like AI and machine learning can enhance marketing strategies.
• They will gain practical experience and top skills such as SEO, paid advertising, data analysis, web analytics, A/B testing and digital marketing.
• Candidates can master or free with the audit option.
• Similarly, it is a self-paced course and learners can learn at their own pace.