MBA in Marketing || Get European Degree || Apply Now

MBA in marketing is one of the most popular graduate degrees.

The broad nature of marketing, encompassing everything and anything from art and design to human behavior and quantitative skills, which means that almost any background can lend itself to the degree.

MBA in Marketing course is designed to help students learn about sales, marketing fields, executive and leadership management skills, consumer’s trends, market strategies, product management and market research in different industries.

The MBA in marketing prepares students for more than careers in marketing.

The marketing MBA teaches skills you use in any field.

You learn skills such as mathematics, communications, analytical, and of course, management.

Students must study:

• Marketing Research
• New Media Marketing
• International Luxury Branding

Marketing Research

In this course, students explore the role of marketing research in the overall marketing effort, the research process and the most common approaches & techniques used. Marketing research is critical to helping marketers make decisions. Students explore the information needs of marketers, develop the research process, and discuss sampling techniques and data collection methods of primary data. Particular emphasis is placed on explorative research: the first key step into marketing research.

New Media Marketing

This course discusses and analyses how digital media technology has changed the way people and organizations communicate, and offers perspectives on how these new technologies can be used to communicate an idea or to “sell” a product. During the course, students will analyze some of the most important and common new media, describing their nature, the reason why they exist and the kinds of messages they communicate.

International Luxury Branding

This course will specifically analyze brand power as the main challenge for the luxury industry. Through case histories, best practices and business models, students will focus on the marketing issues related to branding in an industry where this has a very strong impact on the strategic and business decisions. Consumer attitudes, product knowledge, brand image and many other relevant topics will be faced in order to develop a superior knowledge of the world of international luxury.

MBA in Marketing is one of the most popular courses in Management studies. Marketing is an integral part of any organization. It can be your gateway to various job opportunities in both the public and private sector globally. Some of the best job opportunities after completing MBA in Marketing includes Brand Management, Product Management, Digital Marketing Manager, Media Management, Advertising and many more

Why MBA in Marketing?

MBA in Marketing is considered one among the most popular specializations while doing your post-graduate studies. Opting for an MBA in Marketing gives you several job opportunities in the marketing aspects of the business. You can work in areas such as brand marketing, sales, various marketing channels, product management, leadership management skills, market research and consumer behavior, to name a few.

Taking up an MBA in marketing has several benefits, such as career advancement opportunities, the scope for increased earnings, knowledge enhancement, and an avenue for skill development.