Job opportunity for a Marketing Associate is available at Bay State College in Boston, MA. The position is responsible for developing and managing the marketing and branding actions for the college. It manages and reviews the effectiveness of the college website, all social media accounts as well as necessary related inquiry and outcome reporting and analysis. It also coordinates the creation and management of internal and external promotional materials. The primary focus of this position rests in understanding essential customer service necessities, lead and acquisition cost, conversion of inquiry analysis by both channel and source.

Responsibilities of the Marketing Associate

• For the job opportunity in Boston, the marketing associate must lead to measurably effective marketing initiatives throughout the year and assist admissions with marketing needs and meeting admissions performance and program objectives.
• He/she should maintain and review website, application and document updates (for all departments).
• In addition, Digital Performance Management (SEO, SEM, Paid Social Ads, Content Revisions and Approvals, etc.)should be done.
• He/she should review performance and manage meaningful social media accounts and develop future content creation.
• He/she must post timely organic blogs and news releases.
• Also, initiate effective and measurable e-mail and text campaigns designed to increase brand awareness and provide effective inquiries.
• Manage and help develop all marketing materials like; brochures, flyers, giveaways for admissions and for all departments and school-wide events as well as DocuSign management.
• Event support (photography, social media, news releases, etc.) for college. Invoices/Vendor review and management.
• Work with internal and external teams to identify potential risks before deployment of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance, and controls.
• Seek and provide management approval before any advertising designed for inquiry generation is allowed to reach the public marketplace.
• Perform other tasks and duties as assigned.

Essential Skills & Qualities  

The marketing associate must have the following skills for the job opportunity

• Bachelor’s Degree in Marketing or related field with three to 5 years’ experience.
• Demonstrated ability to effectively use social media to promote content and events.
• Demonstrate effective written and oral communication skills with a diverse group of associates and senior business leaders.
• Furthermore, he/she must have the ability to multitask and take ownership of multiple projects.
• Ability to think critically, analyze information, and make actionable recommendations.
• Demonstrated ability to work independently with minimal supervision.
• Experience judging the efficacy of marketing channels and analysis of relative costs/performance.

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