What makes truly effective online content? On this course, you’ll find out how to create engaging content that meets your goals.

You’ll learn the value of delivering the right message to the right audience at the right time, and consider the importance of tone, style and format.

You’ll also hear from industry professionals on how to structure content plans and how to approach content creation for different platforms.

Finally, you’ll learn how to structure a content plan to respond to a specific brief.

Featured in the UK government’s The Skills Toolkit collection.

What will you achieve?

• Interpret the messaging and intention behind online content
• Evaluate the use of tone and language in communication
• Describe how various media formats are used to create compelling online content
• Identify suitable content format for a particular purpose
• Describe key considerations for creating online content in a variety of media
• Apply suitable tones and techniques to communicate a message effectively