Understand the recent history of tourism in China and explore global tourism trends including medical tourism and smart tourism.
Explore global tourism development trends and its sustainability
Globally tourism is one of the fastest-growing industries with one out of eleven jobs being created by the travel and tourism industry (World Travel & Tourism Council, 2016).
On this course, you will explore global tourism development since the end of World War II in 1945.
You will explore a wide range of subjects, including tourism development in China since 1978, China’s Belt and Road Initiative and its implications for the global tourism industry.
You’ll also consider the sustainability of tourism development, and look at current tourism trends like medical tourism and smart tourism.
What topics will you cover?
- Tourism Development: Past, Present, And Future
- The Belt and Road Initiative: Building A New Pattern of International Tourism
- Tourism Development in China
- Sustainable Tourism Planning and Tourism Impacts
- Medical Tourism
- Perception of Risk and Travel Decisions
- Smart Tourism
- Regional and global case examples
What will you achieve?
By the end of the course, you’ll be able to…
Assess how the tourism industry started globally, and then move to the development trends of tourism in Asia
Discuss the historial tourism development in China since its open door policy in 1978
Classify different stages of tourism development based on its characteristics at different stages of economic, social, and political development
Assess the current issues on tourism development such as smart tourism, medical tourism, and sustainability of tourism
Apply your understanding of the tourism industry from global, regional, and local perspectives into the daily operation of the tourism business