On this course, you’ll enhance your understanding of business and improve your skills in entrepreneurship for university study and work.

You’ll develop yourself as an entrepreneur by learning how to approach key stages of entrepreneurship, from coming up with a business idea to writing a business plan.

Using case studies of local businesses and entrepreneurship in the MENA region, you’ll learn how to apply business concepts and ideas to different contexts.

You’ll also practice pitching your business ideas and learn about developing your enterprise within an entrepreneurship ecosystem.

What topics will you cover?

• How to understand yourself as an entrepreneur, and create a self-development plan
• Sources of business ideas and inspiration
• The business idea and how to develop it, including: the business model canvas; the minimum viable product; the value of having a mentor; resource requirements; raising finance
• Pitching skills and tips; communication and language skills
• The Entrepreneurial Ecosystem, including leadership and management; using feedback for development; family business models; working in a team; customer service; networking’ marketing basics.
• Putting plans into action: the action plan, thinking long term about your enterprise and using resources for continuous development.