Study Social Media Marketing at University of Leeds (Free Online Course)
Details
Discover the key features and platforms for an effective social media campaign
The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
What topics will you cover?
- Discover the components that make up a social media campaign
- Create and measure the success of a social media marketing campaign
- Explore how to identify the target audience through the use of personas
- Explore the difference between paid and organic social media marketing
What will you achieve?
By the end of the course, you’ll be able to…
Who is the course for?
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.
Specifications
| Type of Opportunity | Scholarships and Fellowships |
|---|---|
| Deadline | Ongoing |
| Open to | All Nationalities |