Anna Lindh Foundation Shaping Transformative Narratives 2024

Social media Influencers can shape opinions, trends, and behaviors through the content they create and share. This is why, for the first time, the ALF Secretariat is launching a call specifically for social media influencers!“Shaping Transformative Narratives,” is an exciting opportunity presented by the Mediterranean Youth in Action (MYA) Programme, this initiative is not just about amplifying your voice; it’s about enabling you to become a driving force for positive change, and empowering young social media influencers on both sides of the Mediterranean to implement transformative communication and dissemination actions at the national and regional levels, focusing on shaping media narratives and enhancing youth civil society outreach and the general public’s awareness.

MYA is here to support your journey as you emerge as a responsible leader and a catalyst for meaningful transformation.

Areas of Interest

They invite young influencers who are passionate about or develop social media outreach campaigns in the following areas to apply:

• Promoting peace and coexistence
• Accessibility and social inclusion
• Disinformation and misinformation in the Euro-Mediterranean region
• Storytelling for change
• Youth and women’s empowerment
• Ethics of AI & Technology
• Sustainability and eco-friendly living
• Art and creativity as a catalyst for social inclusion in culturally diverse Euro-Med societies
• intercultural relations to bridge both shores of the Mediterranean

Benefits of Shaping Transformative Narratives

• Skills enhancement (50 pre-selected young influencers): Elevate project management, communication, and social media campaign skills through an online training programme. Receive a certification endorsed by the Anna Lindh Foundation (ALF) Secretariat.
• Face-to-face kick-off meeting (25 selected young influencers): Join a kick-off meeting in person in one of the Euro-Med countries for peer review and discussions. Refine methodologies, build connections, and prepare for the campaign’s implementation phase.
• Financial support (25 selected young influencers): Receive up to 4,000 Euro for implementing a national or sub-national social media outreach campaign. Lead your own initiative and be an active actor of change.
• Additional financial support (10 selected young influencers: Receive up to 8,000 Euro for implementing a regional social media outreach campaign, as a result of a comprehensive work in tandem with a peer.
• Networking opportunities: Connect with influencers, stakeholders, and civil society representatives. Build a robust network for potential collaborations and future endeavours.
• Evaluation and learning support: Receive continuous accompaniment and support. Engage in online intermediate sessions, ensuring timely and collaborative problem-solving. The ALF Secretariat is committed to supporting participants at every stage.
• Communication contribution: Young influencers will actively contribute to communication initiatives, creating diverse content to share their insights. These will include direct testimonies from the young influencers about their experiences and knowledge gained during their participation in the MYA programme. Financial compensation will be provided for these contributions.

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Eligibility for Shaping Transformative Narratives

• Open to young influencers of age between 18 and 35.
• Have the nationality of one of the 43 countries of the UFM.
• Are young independent influencers or affiliated with youth-led or youth-oriented organisations, with strong social media presence in the Euro-Mediterranean region.

Selection Criteria

The selection process is designed to ensure fairness, diversity, and relevance. ALF considers the following criteria to identify local transformative initiatives that will contribute meaningfully to the Euro-Mediterranean discourse, based on the texts and videos provided:

• Relevance of the objectives and proposed activities (25%): Consistency of the proposed outreach campaign concept and alignment with the proposed thematic topics.
• Content and messaging (10%): Visuals, slogans or key messaging aligned with the proposed outreach campaign narrative.
• Creativity & Innovation (25%): Innovative aspects of the outreach campaign pitch approach.
• Usefulness at the Euro-med scale (15%): Connection of the proposed outreach campaign pitch with the Euro-Mediterranean context.
• Social Media Presence (25%): Proven and impactful presence on social media platform.

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Application

Initiate your involvement by submitting your online application only before October 21, 2024 at 23.59 Central European Time, CET. Ensure alignment with the criteria, demonstrating your commitment to driving positive change.

Craft a concise outreach campaign pitch, limited to 400 words, and also by uploading a video up to 60 seconds, following the guidelines of the online form. Only complete applications, meeting the criteria and submitted before the deadline will be considered.

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