De Shang Yun Porcelain Branding Contest 2024 (€3,000 prize)

De Shang Yun Porcelain is looking for a new name and brand identity targeted at the global market, which includes logo design, distinctive graphic elements, packaging, and shipping solutions. The primary objectives are to build a strong, recognizable global brand identity that reflects both deep Chinese cultural roots and a contemporary aesthetic appealing to international tastes, and to present and promote Chinese white porcelain within the international market, focusing on craftsmanship and quality.

The brand identity of Porcelain should embody its core values and philosophy, creating a distinctive image that resonates globally. The logo design must reflect the company’s elegance, craftsmanship, and cultural heritage, while unique graphic elements capture consumer attention. Packaging should combine premium aesthetics with eco-friendly, functional materials, ensuring it aligns with the brand’s luxurious image and commitment to sustainability. This cohesive identity will establish a strong visual presence, appeal to discerning customers, and position De Shang Yun Porcelain as a leading name in the global market for fine porcelain products.

Prize of De Shang Yun

• The first place winner will receive €3,000.

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Eligibility for De Shang Yun

• Open to creative talents of any nationality aged 18 or older.
• Participants may submit one or more projects, but only projects published.

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Judging Criteria

Entries will be judged by the Sponsor based on the following criteria:

• Aesthetic Quality 5/5
• Brand Consistency 5/5
• Communicative Effectiveness 5/5
• Versatility 4/5
• Degree of Innovation 3/5

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