It gives us immense pleasure to extend a warm welcome to you to the upcoming International Conference on Marketing, Tourism & Hospitality (ICT19Singapore conference). This upcoming academic research conference will be held in the Lion’s City of Singapore from August 2-4, 2019.

May we expect your participation with your friends and colleagues at the upcoming conference, please? You may submit your abstracts/full paper/case studies and posters at the conference.

Panel Discussion!

Panel discussions being organized by us in our conferences have gained a lot of attention and recognition from the global academic community.

Conference Objectives!

Big Data – A Great Marketing Tool!

The field of marketing is undergoing a lot of significant transformations thanks to the emerging developments trending in the industry. Most significant among them is the potential and opportunities offered by ‘big data’ to the manufacturers and marketing executives to make significant headway much ahead of their competitors.

Mr. Louis Columbus, a leading researcher in the field of big data analytics, argues that ‘big data’ would revolutionize the field of marketing and sales in the ensuing days. He argues that ‘big data’ can play a crucial role in increasing the quality of sales leads, territory planning, improving win rates, customer relationship management (CRM), increasing revenue and customer lifetime value, etc., Further, he states that big data can add value to marketing in Customer Analytics, Operational Analytics, Fraud and Compliance, New Product and Service Innovation etc.,

The Role of SEOs and Smart Phones in Marketing!

Research reports in the field of marketing state that over 58% of Chief Marketing Officers use Search Engine Optimization (SEO), emails and mobiles in marketing their products as they have the largest impact in their marketing program, today. Further, over 54% of the CMOs believe that ‘big data and analytics’ will be quite essential to their marketing strategy over the long-term. Source: Big Data and the CMO: What’s Changing for Marketing Leadership?

Gross Under-utilization of Data!

According to Forrester Research, a leading research agency, only 12% of the data available are being utilized for various purposes including marketing-related decision-making. The remaining 88% is not effectively used, it is reported. If properly used, retailers could certainly increase their operating margins by, at least, 60%. Adding on to this interesting statistics is the fact that by the year 2020, 1.7 megabytes of new information will be created every second for every human being living on the earth. Such huge volume of data also throws both challenges and opportunities which the marketers should make use of in a judicious manner in order to achieve significant milestones and ensure success.

Against this backdrop, the upcoming conference in the beautiful City State of Singapore, aims at offering a great academic, research and networking experience to the delegates participating at the conference from different parts of the world.