Apply for the B2B Copywriter Vacancy for Coursera in the USA.

Duties

• Develop impactful messaging and copy that strengthens Coursera’s brand and platform offering
• Additionally, flex from writer to editor as you collaborate cross-functionally with business and marketing leads, creatives, and strategists, to develop result-driven campaigns across all marketing and product touchpoints
• Likewise, beverage qualitative research, testing results, and insights to define omnichannel writing best practices and copy guidelines
• Additionally, become an expert in our audience segments and channel performance, relentlessly seeking data and relevant trends to make decisions that maximize the impact and effectiveness of copy across mediums
• Furthermore, present creative content clearly and confidently to stakeholders, have a strong point of view on your decisions.

Qualifications for B2B Copywriter Vacancy for Coursera

• 5+ years of professional experience as a copywriter in advertising and/or marketing, with a strong B2B background
• Additionally, writing that exhibits tremendous range, precision, and clarity, and that demonstrates a knack for taking complex ideas.
• Also, a strong ability to prioritize work and resources (timelines, budgets, and availability) across short and long-term projects
• Similarly, a track record of attracting, retaining, and growing an audience through the use of compelling content in brand campaigns.
• Furthermore, a firm grasp of the principles and techniques of acquisition, conversion, and lead generation, with an advanced understanding of SEO best practices, and the ability to write for all stages of the consideration journey.

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

Visit the official page for more information.

Also, visit oyaop.com for more job opportunities.