Apply for the Vacancy for B2B Copywriter at Coursera in the USA. Coursera is a leading online learning platform for higher education, where 53 million learners from around the world come to learn skills of the future. Additionally, nearly 200 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, certificates, and degree programs. 2,300 companies trust the company’s enterprise platform Coursera for Business to transform their talent. Likewise, Coursera for Government equips government employees and citizens with in-demand skills to build a competitive workforce.

Duties

• Develop impactful messaging and copy that strengthens Coursera’s brand and platform offering
• Additionally, flex from writer to editor as you collaborate cross-functionally with business and marketing leads, creatives, and strategists, to develop result-driven campaigns across all marketing and product touchpoints
• Likewise, leverage qualitative research, testing results, and insights to define omnichannel writing best practices and copy guidelines
• Also, become an expert in our audience segments and channel performance, relentlessly seeking data and relevant trends to make decisions that maximize the impact and effectiveness of copy across mediums
• Additionally, present creative content clearly and confidently to stakeholders, have a strong point of view on your decisions and back them up with the sound, strategic logic.

Qualifications

• 5+ years of professional experience as a copywriter in advertising and/or marketing, with a strong B2B background
• Additionally, the incumbent should have writing that exhibits tremendous range, precision, and clarity. Also,  that demonstrates a knack for taking complex ideas and communicating them in ways that are both powerful and approachable.
• Also, a strong ability to prioritize work and resources (timelines, budgets, and availability) across short and long-term projects
• Likewise a track record of attracting, retaining, and growing an audience advertising, email, and social media, etc.
• Furthermore, a firm grasp of the principles and techniques of acquisition, conversion, and lead generation. Also, with an advanced understanding of SEO best practices.
• REQUIRED: A portfolio featuring examples of omnichannel best-in-class B2B writing solutions

Visit the official page for further details.

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