World Diabetes Foundation and Dalberg call applications for Indian Diabetes Storytelling Lab 2021. The Diabetes Storytelling Lab will take place online in September and October 2021, bringing together 50 participants and guiding them through a facilitated design process to create storytelling products and initiatives to raise awareness around diabetes prevention and care in India. The Storytelling Lab is run by Dalberg Media and sponsored by the World Diabetes Foundation and USAID.

Background

India is home to 77 million people living with diabetes – the second highest number amongst the world’s countries. Yet, 1 in 2 people living with diabetes in India are unaware of their condition. The challenge is further exacerbated by COVID-19, as people with diabetes appear to be more susceptible to becoming severely ill with the virus.

Creative communication is essential to raise awareness around diabetes prevention in India and its links to COVID-19. In response, WDF and Dalberg Media, with support from USAID, are hosting a creative online process to generate ideas for diabetes awareness building and prevention – the Diabetes Storytelling Lab.

The lab starts in September with three online digital bootcamps. Each will last one day and introduce teams to the innovation methodology. The final sprint will take place over three days from October 15-17, one month prior to World Diabetes Day.

Benefits

The lab will take place online over six days in September and October. Top teams will receive 25,000 USD to help implement their ideas.

Storytelling Lab participants will work with topics such awareness building and health promotion while becoming part of a movement of passionate community leaders and storytellers collaborating to defeat diabetes.

Eligibility

• All Indian nationals or people living in India are welcome to apply Indian Diabetes Storytelling Lab 2021.
• Applicants should be able to develop creative communication products that can support diabetes awareness in India.

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