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NINJA Business Plan Competition 2020

NINJA Business Plan Competition 2020

Country: Africa
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The Japan International Cooperation Agency (JICA) calls application for NINJA Business Plan Competition in 19 African countries. JICA may cover the costs up to USD 30,000. The program is looking forward to hearing your innovative ideas for fighting against COVID-19. The aim of the NINJA Business Plan Competition for businesses emerging during the COVID-19 outbreak. NINJA is short for Next Innovation with Japan.

Focus Areas

The NINJA Business Plan Competition will target startups and organizations from 19 African countries. The application is open for startups/organizations in all sectors with a specific focus on emerging businesses in COVID-19-related fields including, but not limited to:

  • Health: Online healthcare support; disease-testing solutions; medical data sharing and privacy protection solutions; distribution of drugs and medical equipment; IoT, including 3D printers, in the medical field
  • Disaster management: Geo-tracking during disasters; emergency information dissemination
  • Business services: Support for remote workers; efficient management/operation of online events
  • Education sector: Remote learning support
  • Food and agriculture: Efficient food/commodity distribution technology
  • Finance: Contactless transactions/payment; lending/insurance services to SMEs and individuals
  • Logistics: delivery service, urban mobility management
  • Other: Substituting imported goods with local innovative technology


  • Winners from each country will be given a chance to sign a work contract with JICA for their innovation(s).
  • Similarly, winners will be eligible for equity/debt-free sum of up to USD 30000 by JICA for covering costs associated with the proposed activities including, 1) remuneration of staff, 2) other expenses, and 3) indirect local tax.
  • Furthermore, winners may also get the opportunity to travel to Japan for further investments and business partnerships sponsored by JICA.

Target Countries

Angola, Burkina Faso, Botswana, Cameroon, Côte d’Ivoire, Egypt, Ethiopia, Ghana, Kenya, Madagascar, Mauritius, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda and Zambia.


The NINJA Business Plan Competition is open to

  • Organizations with their head office or a branch in one of the target countries.
  • Profit/non-profit organizations registered as an independent legal entity. Proposals from individuals will not be considered.
  • Companies with a very strong management team of at least 2 people.
  • Businesses that have an innovative product(s) or service(s) in response or adaptable to the Pandemic and post-pandemic society OR have a feasible business plan to create prototypes (MVP).

Selection Criteria

  • The proposal should introduce some level of innovation in terms of a business model, a new product or service that can be more actively used, and/or profitability in the current and post COVID-19 era.
  • Proposals should be as commercially-oriented as possible.
  • JICA may establish an evaluation board with outside evaluators experts under strict confidentiality to evaluate proposals.
  • Each country will have 8 to 10 finalists out of which up to 5 winners will be selected.
  • Winners from each country will participate in the grand finale.

Click here for details


Type of Opportunity Competitions and Awards
Deadline29 July,2020
Open toAfricans
OrganizerThe Japan International Cooperation Agency
Contact the organizer[email protected]



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