Rodenstock, a German manufacturer of ophthalmic lenses, wants to explore the innovation space in the field of new services. These could be offered at any stage of the customer journey, like purchase, usage, care, or repair.

Awards

The best ideas for this contest will be awarded the following prizes.

• 1^st place: € 1,000
• 2^nd place: € 700
• 3^rd place: € 500
• 4^th – 10^th place: € 100

Furthermore, the community management team will select one MVP (most valuable participant) who will get the award of € 100.

The Challenge

Your task is to develop ideas for new value-added services for spectacle wearers.

The following essential criteria are required by Rodenstock for this challenge:

• The service should focus on healthy vision, eye health, and/or spectacle lenses
• The service should be anything that delivers additional value to customers
• Also, the service could be a solution for addressing the needs of the consumers between purchase and pickup
• The service could be a solution that decreases the time between pickup and re-purchase
• Ideally, the service increases loyalty between the optician and Rodenstock, Rodenstock and the end consumer, and/or the end-consumer with the optician who distributes Rodenstock

Put yourself in the shoes of the user:

• What would they value before entering the optician for the first time?
• Which needs could be addressed when thinking of services for different buyers, e.g. the enthusiastic, well-informed, insecure, indecisive?
• Also, What would consumers value between the purchase decision and the arrival of their first glasses?
• How can decisions be re-confirmed, waiting times be shortened, additional arising questions be addressed?
• Which services would they value while using them in the first weeks, first month, first year?
• In addition, which services could turn them into loyal customers of Rodenstock and/or the respective optician?
• Which services can help shorten the repurchase cycle?
• Which of these services would you expect as a minimum offering from a premium brand, and which would you regard as extraordinary?

Evaluation criteria

The jury will evaluate the ideas with the following criteria in mind. Please consider them when making your submission.

1. Novelty
2. Customer value
3. Feasibility

Timeline

• Start of the contest: Feb 24, 2022
• End of the contest: Apr 6, 2022, 23:59:59 CET
• Winner Announcement: May 6, 2022