MBA in Luxury Management course is designed for the students who aim to establish a management career in companies dealing with luxury and premier products.
The course assist develop research and strategic, marketing and management skills necessary to manage luxury international brands.
MBA in Luxury Management is a unique and popular academic program, aimed to teach aspiring students the entrepreneurial, managerial, and marketing skills necessary to thrive in the global luxury goods and services industry.
Students with excellent communication and interpersonal skills are also preferred for this course.
The course is designed to provide students with a deep understanding of luxury culture in a global and dynamic perspective and to give them all the necessary skills and know-hows to successfully manage luxury companies.
A solid strategic approach coupled with a creative out-of-the-box attitude is key for business leaders and luxury experts.
This course will specifically analyze brand power as the main challenge for luxury industry.
Through case histories, best practices and business models, the course will focus on the marketing issues related to branding in an industry where this has a very strong impact on the strategic and business decisions.
Consumer attitudes, product knowledge, brand image and many other relevant topics will be faced in order to develop a superior knowledge of the world of international luxury.
Retail and Distribution Management will focus on issues related to International Distribution defining all the tools that are necessary to enter, expand, understand, and succeed in the glamorous world of luxury retail.
Retail experience and management will be examined in all the different aspects of quality and service support, including the Customer Relationship Management, key to a successful customer experience and sales optimization.
After completing MBA in Global Luxury Management, an individual can expect to receive lucrative offers.
Apart from this, there are other perks that a Luxury Brand Management graduate enjoys such as cash or other incentives, company-sponsored travel, five-star meals, holidays, and the most important among all, networking with the most excellent in the business.
There was a time when Luxury Brand Management did not exist at all, at least not so apparently. But now it offers exciting career opportunities for those wanting to implement management practices to businesses offering premium services.
Some of the popular career choices in the market for students:
Luxury Brand Manager, Product Marketing Manager, Fashion PR Specialist , Fashion Retail Buyer, Visual Merchandiser and many more
With an MBA in Luxury Brand Management, students often go on to work in well-known luxury firms
The career possibilities don’t end there: grads can also find work with firms that specialize in fashion, food/wine, and design, among others.
And as demand for luxury products accelerates in Asia and elsewhere around the world, MBAs will increasingly be valued by firms who want to reach new, emerging markets.
Because the luxury field is so specialized, many business schools offer specialized MBA programs, covering luxury-specific topics like industrial design, production and logistics, and branding, while also touching on other, more general business aspects like finance and marketing.
Many MBA programs in Luxury Brand Management also offer students the opportunity to do an internship or a consulting project with a luxury-related firm.
Some business schools offer MBA programs in related fields, such as hospitality, fashion, and even fragrances.
|Type of Opportunity||Scholarships and Fellowships|
|Open to||All Nationalities|
|Organizer||Global School of Business Management|