On this course, you’ll get to grips with the main concepts of effective user-centred content design.

You’ll develop your skills and confidence in designing content that is accessible, backed by user research and written in plain English.

As you explore the role of the content designer, you’ll learn the value of journey mapping and prototyping and how to use data to improve and iterate your content.

You’ll also learn how content designers work across government and the public sector, and have the opportunity to exchange tips and best practice with other learners on the course.

What topics will you cover?

This course covers important content design principles. It is based on the Digital Data and Technology (DDaT) framework, and includes:

• content design as a profession, including what content design is, what a content designer does and the skills they need
• a focus on users, including accessibility, user needs, user research, journey mapping and prototyping
• producing good digital content, including using plain English and structuring content to make it easy to understand and navigate
• improving your content, including managing the content lifecycle, and how to use data to improve and iterate content and influence stakeholders
• improving your career, including understanding the different roles within product teams and joining a content community