Get Started With Digital Marketing (Free Online Courses)
What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.
What topics will you cover?
- Defining digital marketing, its key digital channels and various presences
- Understanding digital marketing environment from macro and micro perspectives
- The online consumers: the impact of digital technology on consumer behaviour
- The value and challenges of digital marketing for business development
What will you achieve?
By the end of the course, you‘ll be able to…
- Differentiate between digital marketing and traditional marketing
- Define different digital marketing channels and presence
- Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
- Evaluate the impacts of digital technology on consumer behaviour
- Reflect on the features of e-consumers in conducting online customer relationship building strategies
- Assess the value and challenges of conducting digital marketing strategies for business development