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Get Started With Digital Marketing (Free Online Courses)

Get Started With Digital Marketing (Free Online Courses)

Fully Funded
Country: UK
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Get Started With Digital Marketing (Free Online Courses)

What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.

On this course, you’ll have the opportunity to explore what digital marketing is and learn the key platforms and types of digital marketing that you can implement in your organisation today.

You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.

You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.

Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.

What topics will you cover?

  • Defining digital marketing, its key digital channels and various presences
  • Understanding digital marketing environment from macro and micro perspectives
  • The online consumers: the impact of digital technology on consumer behaviour
  • The value and challenges of digital marketing for business development

What will you achieve?

By the end of the course, you‘ll be able to…

  • Differentiate between digital marketing and traditional marketing
  • Define different digital marketing channels and presence
  • Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
  • Evaluate the impacts of digital technology on consumer behaviour
  • Reflect on the features of e-consumers in conducting online customer relationship building strategies
  • Assess the value and challenges of conducting digital marketing strategies for business development


Type of Opportunity Scholarships and Fellowships
Open toAll Nationalities
OrganizerFuture Learn



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