Pinterest Inclusion Fund 2025 for Canada-based Small Merchant Businesses & Creators

Applications are open for the Pinterest Inclusion Fund 2025. In its fifth year, the Pinterest Inclusion Fund is continuing to expand its support of content producers, building on four successful years of empowering multiple types of content suppliers on Pinterest. The program will unlock educational resources, financial support and growth opportunities for small merchant businesses, and for the first time since 2023, new-to-Pinterest content creators.

The incubator program is focused on connecting people on Pinterest to the inspirational ideas and products from emerging content producers across beauty, fashion and lifestyle verticals. Small merchant businesses and creators who sell products and/or produce content that fuels inclusive product features like skin tone ranges, hair pattern search and body type ranges will be eligible to apply. People who used inclusive features on Pinterest saved 75% more Pins than those who did not, presenting a unique opportunity for participants to grow their organic content presence and get discovered by Pinterest users.

Benefits of Pinterest Inclusion Fund

Selected participants will join a five-week incubator program designed to help you grow and succeed on Pinterest. Benefits include:

• Cash grants to support content production and optimization
• Ad credits to help boost your content’s reach on Pinterest
• Mentorship and educational sessions led by Pinterest and industry experts, covering platform best practices, business growth, and content optimization
• Personalized resources for enhancing shoppable and actionable content.
• Community support with dedicated office hours and networking opportunities

Check : TWAS-DFG Cooperation Visits Programme – MENA 2025 (Funded)

Eligibility for Pinterest Inclusion Fund

Small Merchant Business

• SMB, boutique and/or independent brands
• Must sell/offer fashion, beauty and/or lifestyle products that support inclusive product tools for skin tone and/or body type ranges
• Must have a Pinterest profile
• Must be 18 years of age or older
• Must be based in Canada
• Must have at least different 10 products in stock
• Must be a brand that has at least three employees
• Must have an e-commerce business supported by Pinterest: Adobe Commerce, Salesforce Commerce Cloud, Shopify Woo
• Must confirm business aligns with Pinterest merchant guidelines.
• Must be active and sharing content on at least two other social media platforms
• Is looking to develop organic and paid content strategies for Pinterest
• Can commit to office hours and program sessions

Content Creator

• Must create content that supports our inclusive product tools, such as skin tone and/or body type ranges
• Must create content within fashion, beauty and/or lifestyle verticals
• Must be based in Canada
• Must be 18 years of age or older
• Must be an active content creator who shares content on at least two other social media platforms
• Is looking to grow content creation skills on Pinterest
• Can commit to office hours and program sessions

Application

• Small merchant form
• Creator application form

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