Apply for the Vacancy for Director of Web Strategy at Abilene Christian University. The category of position  is Communications, Marketing, and Public Affairs.

About ACU

ACU is affiliated with the fellowship of the Church of Christ. Additionally, al applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.

Department: Marketing & Strategic Communications

Employee Class: Exempt Full-time

Duties

Basic Responsibilities

1. Provide leadership and comprehensive web strategy to support communicating key messages to internal and external stakeholders and advance the University’s mission through innovative approaches and creative solutions

2. Likewise, lead web developers, designers and editors to understand and meet the information needs of users, provide research and adoption of effective design strategies, and provide resources and consulting services

3. Also, oversee the development and management of the University’s web presence through appropriate tools and processes

4. Furthermore, roster a culture of collaboration and transparency

Essential Duties

1. Provide leadership and comprehensive web strategy to support communicating key messages to internal and external stakeholders and advance the University’s mission through innovative approaches and creative solutions

   1. Advise executive leadership on web technologies, digital strategy, third party application integration and user experience principles

   2. Also, create a long-term plan for expansion and improvement of the University’s web strategy, products and resources

   3. Lead and participate in the development and implementation of a comprehensive web strategy to improve the user experience, provide brand consistency and administer role-based access for SEO optimization efforts across all sections of the University’s web presence

   4. Likewise, ensure the University’s websites meet web content accessibility guidelines, usability standards and performance requirements

   5. In conjunction with the Division of Marketing and Strategic Communications, coordinate and develop detailed user-interface documents, mock-ups, and prototypes to transform the University’s web presence into an effective marketing and strategic communication platform

   6. Additionally, maintain and share a broad, in-depth knowledge of digital trends, technology, equipment and/or systems within the field of work

   7. Additionally, provide reporting and updates on the health of the website and project status from any third party developers

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