Manages all aspects of communication with prospective students via the current CRM (Technolutions Slate), including:

• Developing, reviewing, executing, and updating system communications and drip campaigns within the CRM.
• Coordinating and scheduling ad-hoc communications, to include physical mail, emails, and text messages.
• Monitoring the results of email campaigns using A/B testing and analytical data to suggest changes for improvement.
• Creating filters and queries to ensure accurate dissemination of communication items.

Creates and proofreads admission communication items, including:

• Building email communications (including creating and editing content, designing HTML documents such as emails and templates, and testing emails and templates).
• Additionally, proofreading and editing admissions communications, including vendor communications.
• Also, preparing handheld communication items for admissions (including creating and editing layout and content, and submitting items for printing).

Provides back-up to the CRM Processing and Technology Specialist as needed, including, but not limited to:

• Testing the CRM when updates or changes to processes are needed.
• Creating prompts, fields, filters, queries, and forms.
• Exporting reports and importing lead lists as needed.

Provides back-up to the Mailroom Coordinator as needed, including, but not limited to:

• Developing and conducting quality assurance checks to find and correct data entry and processing errors.
• Additionally, identifying and consolidating duplicate student records in Slate and Ellucian Banner.
• Moreover, managing and sending physical mail communications.

Updates the admissions website as needed.

Ancillary Duties

• Provides assistance with other admissions office tasks as needed.
• Also, may attend university meetings.
• Other duties and special projects as assigned.

Minimum Qualifications

• Bachelor’s degree from a regionally accredited college or university.
• Also, the capacity for independent work and problem solving.
• Additonally, the ability to multi-task, prioritize, pay close attention to detail, and follow up in a timely manner.
• Likewise, excellent written and oral communication skills.

Preferred Qualifications

• Bachelor’s degree in business, communications, marketing, computer information systems or related field.
• Additionally, demonstrated knowledge and skills in HTML and web design best practices.
• Demonstrated ability to troubleshoot and problem solve in a technical environment.
• Also, knowledge and skills with Adobe Creative Suite, including Dreamweaver, Photoshop, and InDesign.
• Experience using Mailchimp or a similar email marketing service.
• Demonstrated knowledge and skills with Microsoft Excel.
• Two years of professional experience in marketing, public relations, or a related field.
• Likewise, two years of experience writing or editing professional communications.
• One year of professional experience in higher education.
• Furthermore, demonstrated experience evaluating campaigns using reporting tools, testing, and data analysis.

Application

Applicants must attach the following documents, in order to be considered for this position:

1. a letter of intent (cover letter);
2. a current resume or CV;
3. unofficial or official transcripts showing degree conferred; and
4. three professional references with contact information to the on-line application.

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