This year, Reckitt Benckiser (RB) Global Challenge is getting bigger and better than ever before. The competition will intensify with top schools battling it out in the global finale at London.
The RB Global Challenge seeks to empower positive ideas that can change the world. The global challenge was initiated in 2017 by this global FMCG brand as a way to discover the world’s brightest and youngest minds whose leading-edge ideas can create significant social impact through any of its brand portfolio – such as Dettol, Harpic, Mortein, Jik, Airwick, Gaviscon, Nurofen, Strepsils and Durex.
Moreover, RB believes that every business has a responsibility towards the social framework it operates within. This helps us stand out as a Business with Purpose. We want business ideas that are high on social impact, that address critical issues in society and have the power to bring about positive change.
Further, In line with our purpose, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students around the world.
Rules of Participation
- Form a team of 2-3 members and collectively select your team captain. Once selected, the team composition or captain cannot be changed.
- Choose a team name. This cannot be changed later.
- After registration, you will get an invitation for a Business Simulation Game along with a unique ID and password.
- You must win this game to move to the next round.
- Once shortlisted, you will be to present your idea to a team of evaluators.
- Winning teams will get to present their ideas to a regional RB team.
- Regional winners will move on to a national round.
- Winners of the national round will be named the RB Global Challenge National Champions and will qualify for the international finale
- RB would be responsible for organizing and paying for the participants’ travel and stay. For international travel for the global finale, you would require relevant documents to be available, such as your passport.
- Qualified contestants must not be older than 28 years and must be in their final year in university, fresh graduates, or postgraduate students.
- Competition Categories
- Participants are welcome to enter their ideas for any of the following categories:
- Product Innovation (New product),
- Product renovation (Existing product)
- Service Innovation
- The competition which will consist of Regional, National and International Rounds.