Thomson Reuters Corporation invites students to attend the Marketing Summer 2020 Internship in Ann Arbour, Michigan, United States of America. The internship program will start onMay 26th and ends on August 21 of the year 2020.

Summary 

Moreover, the Thomson Reuters Marketing Summer 2020 Internship will enhance the knowledge and real-world insight into marketing and message development tactics. Internship placement will be in a specific business unit with a focus on segment marketing efforts for tax and accounting firms. Basically, the primary role will include assisting with marketing-related activities that impact our ability to develop accurate and impactful customer messaging, identify market white space opportunities, promote tax and accounting products and solutions, and deliver exceptional products to our customers. In addition to that, the Marketing Intern will support the development and execution of multiple marketing projects aligned with the overall enterprise-wide objectives for Thomson Reuters.

Responsibilities 

• Assist in the planning, development, and execution of a marketing strategy related to a specific tax and accounting product line or customer segment.
• Work with stakeholders to determine relevant information, documents, collateral, and material.
• Also, assist in the marketing lifecycle strategies from inception to implementation for securing new customers, renewal/retention efforts, up-sell opportunities or lead gen efforts.
• Provide support to the team on the execution of marketing plan activities, including customer awareness, social media, content marketing, website, collateral, and pricing strategies.
• Similarly, execute demand generation campaigns across a variety of tactics including digital inbound, e-mail, direct mail, events, messaging, trade shows and sales engagement tactics.
• Coordinate, execute, and track customer launch events.
• Submit and manage job requests with Global Creative Services including writing creative briefs and marketing communications, and providing direction that results in compelling marketing deliverables such infographics, ads, digital marketing, e-mail, direct mail, events, messaging.
• Create market-facing content including but not limited to presentations, white papers (i.e., thought leadership), blog posts, testimonials, and case studies.
• Assist with go-to-market launch internally across customer marketing teams, sales channels, and other corporate employees.
• Update existing and develop new creative sales tools, marketing materials, and sales training. Also, update reporting and presentations as needed for marketing campaigns including analyzing the effectiveness (ROI) of marketing strategies and tactics with data analytics.
• Maintain and post information to internal Marketing Hub and Sales Support pages.
• Effectively work across boundaries by partnering with corporate partners such as Sales, Product Development, Creative Services, Market Research, Finance, Customer Marketing, and other business leaders to support and shape associated marketing initiatives.

Requirements 

• Current junior or senior in an accredited university; currently enrolled in a Marketing Bachelor’s degree program.
• Strong GPA3.0 or above is necessary.
• Proficient in using Microsoft Office Suite products.
• Furthermore, previous marketing or communications experience a plus.