Apply for Vacancy for Media Specialist at Houston Baptist University in the USA. The category for this job is Communications, Marketing, and Public Affairs.

Description:

As a social media specialist, you’ll work with the vice president of ISM and staff to increase HBU.edu’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and creating projects and campaigns.

Duties:

• Develop creative and engaging social media strategies
• Also, day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube, adapting content to suit different channels
• Plan and deliver content across different platforms using scheduling tools such as Buffer, Sprinklr, Hootsuite, Asana and Olapic
• Likewise, create engaging multimedia content across multiple platforms
• help develop, new competitions and campaigns that promote HBU and brand
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Furthermore, facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Similarly, research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Analyze competitor activity
• Recommend improvements to increase performance
• Similarly, set targets to increase brand awareness and increase customer engagement
• Motivate and coach student workers and interns
• Educate other staff on the use of social media and promote its use within HBU
• Moreover, encourage collaboration across teams and departments
• Working knowledge of Adobe Creative Suite
• Create tiles/manipulate images to fit unique social media platform dimension specifications
• Also, create preview images for WordPress articles and press releases that are customized to platforms
• Strong grasp of grammar to write descriptions and text as needed
• Excellent customer service instincts to answer inquiries and mitigate comments

Qualification:

• 2 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Also, excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• likewise, understanding of SEO and web traffic metrics
• Familiarity with web design and publishing
• Excellent multitasking skills
• Furthermore, critical thinker and problem-solving skills
• Team player
• Excellent time-management skills
• Great interpersonal, presentation and communication skills
• Additionally, degree in Marketing or relevant field

Work Environment:

• Work is typically performed in an office M-F from 8:00 – 5:00
• Occasional updates/news may require evening or weekend posting

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