Join the new graphic design contest, Caffè Diemme New Logo Contest! Design a new company logo that is elegant and modern at the same time and which clearly conveys the brand’s attention to both tradition and innovation.

Brief

The brief is available in the following languages:
– Italian
– English

Download the Material files

Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!

The current logo and additional images relative to branded communication can be found in the material files downloadable from the official contest page.

Award

1st Prize: €3000

Option right: €1000

Eligibility and submission

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.

Guidelines

Characteristics of the new logo

• The new logo should exude a sense of elegance and, at the same time, modernity.
• It should be able to represent the company in its entirety as a structured entity that pursues Research and Development activities, applies innovative technologies to production processes, runs an in-house learning center.
• Also, it should also be rooted in a long family tradition as well as being oriented towards becoming a trusted partner in high-stake projects.
• The proposed logo should reflect the characteristics mentioned above and convey a strong sense of credibility.
• Moreover, Caffè Diemme is characterized by the heart of the craftsman and the mind of the entrepreneur. Your proposal should be able to communicate such concepts and duality.

Requested elements

 Logo

1. The proposed logo should contain the following text: “Caffè Diemme” – written in the Italian language and including the date “1927”.
2. You can either propose one version of the new logo or two versions. Both the compact and extended versions should contain the text “Caffè Diemme” and “1927”.
3. You can add one or more graphic elements to complete and customize the proposed logo.
4. The proposed solution may include a frame that should be different from the one found in the compact version of the current logo. Adding a frame element is optional.

Logo + Payoff

1. You should design an additional version of the logo displaying the company payoff: “Torrefattori in Italia dal 1927” (Italian coffee roasters since 1927). In this case, the year “1927” will only appear once, as part of the payoff.

 Brandmark & monogram

The proposed solutions should also include a symbol/graphic sign that should be clearly legible.

Appearance and colors

Caffè Diemme is looking for a logo that is both elegant and modern, displays unique characteristics. It should also have good legibility and be impactful and in line with the brand’s industry and values.
The proposed logo and its variations should be realized in black and blue (pantone 282), both in the positive and negative versions.

Values to convey

Elegance, modernity, experience, trustworthiness, reputability, tradition, innovation, research, flexibility, internationalization.

Physical support and size

The proposed logo will be reproduced on different physical supports, such as paper, textile, metal, glass, etc., as well as on digital media. This means it is necessary to choose specific techniques that allow for reproduction on the widest possible array of supports (vector format).

The minimum length for the compact version of the logo is 3 cm, and it is crucial that even at that size the logo remains clearly legible.

Deliverables

Upload all images in order to present your projects in the best possible way. The images in the gallery (maximum 5) must have a proportion of 4:3. Allowed file formats: .jpg, .gif or .png; colours: RGB; max size for each individual file: 1MB.

You should upload a .zip archive containing vector files and high-resolution images pertaining to your project by using the dedicated field on the upload page. Allowed file formats: .ai, .eps, .pdf, .jpg and .png. Max .zip archive size: 100MB

Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.

Target

• Primary target: operators in the Ho.Re.Ca sector

Italy: bartenders, owners/managers of bars, cafes, hotels and restaurants, distributors
abroad: distributors

• Secondary target: end consumers ( the retail sector is not the core business of the company)

Evaluation criteria

In the evaluation of your submissions the Sponsor will take into account the following criteria:

1. Communication 5/5
2. Consistency with the brand 5/5
3. Aesthetic 5/5
4. Versatility 4/5
5. Innovation 4/5

Contest Timeline

Upload phase: 24 November 2021 – 24 February 2022 (1.59 PM UTC)
Concept review: 14 January 2022 (1.59 PM UTC)
Client vote phase: from 24 February 2022
Winner announcement: approximately by the end of April 2022

Concept review (optional)

Designers can apply, by the date indicated above, for a concept review of their projects by the Desall Team. To apply;

1. upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page
2. send your request to the Desall Team via email to [email protected] or through the contact form.

Language

All texts within your uploads (abstract, description, tags, etc.) should be in English.