General Electric Current & Lighting GE Lighting calls application for Marketing Co-op Internship in the United States.

The Market Insights Co-op will work closely with the Connected Home product managers and marketing team to support the product development and marketing efforts of the business. The Market Insights Co-op’s primary objectives will be to assist on various custom market research projects, help in developing qualitative as well as quantitative analysis, draw inferences and provide recommendations regarding strategies to achieve the business objectives.

Essential Responsibilities

The Marketing Co-op will do the following duties

• Conduct primary and secondary market research using internal and external resources for assigned markets/applications.
• Manage user community testing of competitive and new products for benchmarking.
• Develop a deep market understanding of assigned products, channels, and/or industries.
• Understand and analyze market & consumer/shopper trends as well as provide recommendations based on market research.

Qualifications/Requirements

In order to be eligible for the Marketing Co-0p, candidates must have the following qualifications

• Must be currently enrolled full-time in an accredited college/university program Pursuing a Bachelor’s or
• Master’s degree in Business, Marketing, or Digital.
  Current Junior or Senior classification in Bachelor’s program or Master’s standing who has completed at least one previous co-op or internship.
• Must be in good academic standing, with a minimum 3.0 cumulative GPA.
• Must be able to work full time during the semester (40 hours/week) for 6 months.
• Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Workplace

Basically, GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

General Electric Company

General Electric Company (GE) is an American multinational conglomerate company. As of 2018, the company operates through the following segments: aviation,  healthcare,  power, renewable energy, digital industry, additive manufacturing, venture capital and finance, and lighting.